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Marketing Lancaster as a Destination

In our recent levy payer survey 72% of you told us that Marketing Lancaster as a Destination should be our top priority. 100% of respondents ranked this objective within the Top 5 priorities for Lancaster BID.

We will deliver a comprehensive marketing plan throughout the next BID term to promote the benefits and attractions of Lancaster city centre to local residents and visitors from further afield. We will utilise a combination of traditional and digital methodology to ensure the maximum reach.


Key Elements of this plan will include:

  • Continuation of our partnership with LoyalFree – a multi award winning App which provides a digital platform to promote businesses and events whilst encouraging repeat visits to the city centre. Loyal Free provides multiple FREE promotional opportunities to BID levy payers. A Marketplace feature has also recently been launched to facilitate commission free online sales for city centre businesses.
  • Continuation of longstanding partnerships with local print media including Lancaster Guardian, Lancaster District Magazine and Local Choice. Working with these publications will ensure regular features and FREE promotional opportunities for businesses in Lancaster city centre.
  • Managed Social Media channels across several platforms to promote city centre businesses, special offers and events to a wide following.
  • Responding to opportunities for high profile marketing and promotion of the city to a wider audience across the district and beyond. Previous examples have included winning a bus advertising package worth £25,000 for the city and promoting Lancaster at the annual North Lancs Business Expo.



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